I'm a designer with 13+ years' of experience crafting memorable experiences.

I’m skilled in creative direction, human-centred design and product development.

UX Design - Design Research

Strategic Design - Design Research

Strategic Design

UX design - Service Design

Service Design

Service Design

Featured Project

Featured Project

UNIQLO UMOOD

We brought neuroscience to the world of retail and challenged shoppers to shop with their heads instead of their hearts. What we’re wearing speaks volumes to how we’re feeling. So to illustrate how UNIQLO has Australia’s largest range of t-shirts, we created a piece of tech that analysed shoppers brainwaves to match a t-shirt to their current mood.

  • You never take a brief at face value or take the easy way out. You interrogate problems with empathy looking beyond your own bias. You push for solutions that you genuinely believe are in the best interests of your clients and their customers. You have big, unorthdox ideas and where possible you try to create experiences that connect with people and resonate beyond a superficial level - to make them feel something.

    Rob Barnett - Creative Director

  • You're at your best, when using these gifts to design a world that is more kind, more creative, and more equal. You do this by making design thinking in a way that is accessible and easy to engage with, even for those with limited design knowledge. Engaging with diverse groups of people and making them feel valued.

    Margie Maloney, Designer

  • Your positive and can do attitude makes you stand out. Ability to take an idea and turn it into something tangible driven from good insights and process

    Mali Hawkins, Redx Director

My clients include

ANZ

•

UNIQLO

•

City Of Melbourne

•

Smiling Mind

.

The Red Cross

.

Life Blood

.

SEEK

ANZ • UNIQLO • City Of Melbourne • Smiling Mind . The Red Cross . Life Blood . SEEK

My Mission

Empower people to design and build products, services and systems that are inclusive, fair and equitable.

Get in touch.