Hey! I'm Holly,
a Design Lead who embraces experimentation, play, and creativity to shape joyful and inclusive experiences.

I guide teams and clients through complex challenges, blending product design, UX design, service design, and creative direction to turn complexity into clarity and deliver end-to-end solutions.

I love helping to solve messy problems. Here’s a selection.

Designing a community vision for the City of Melbourne

Service Design, Community Engagement

‘Dance like nobody is watching’

Is a passion project and prototype exploring connection, movement, and emotional memory in an interactive installation.

Creative Technologist

Bringing neuroscience to the Uniqlo shop floor

Creative Direction, Interactive Campaign

I'm a passionate design leader who loves fostering creative environments

I deeply value the opportunity to mentor and coach younger designers, helping them grow and achieve their full potential.

  • You never take a brief at face value or take the easy way out. You interrogate problems with empathy looking beyond your own bias. You push for solutions that you genuinely believe are in the best interests of your clients and their customers. You have big, unorthdox ideas and where possible you try to create experiences that connect with people and resonate beyond a superficial level - to make them feel something.

    Rob Barnett - Creative Director

  • You're at your best, when using these gifts to design a world that is more kind, more creative, and more equal. You do this by making design thinking in a way that is accessible and easy to engage with, even for those with limited design knowledge. Engaging with diverse groups of people and making them feel valued.

    Margie Maloney, Designer

  • Your positive and can do attitude makes you stand out. Ability to take an idea and turn it into something tangible driven from good insights and process

    Mali Hawkins, Redx Director

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My clients include

ANZ

•

UNIQLO

•

City Of Melbourne

•

Smiling Mind

.

The Red Cross

.

Life Blood

.

SEEK

ANZ • UNIQLO • City Of Melbourne • Smiling Mind . The Red Cross . Life Blood . SEEK

My Mission

Empower people to design and build inclusive, fair, equitable products, services, and systems.

Let’s create something great!