Hey! I'm Holly,
a human-centred design leader exploring how experimentation, play, and creativity can shape more joyful and inclusive experiences.

I guide teams and clients through complex challenges, blending product, UX, and service design with creative direction to turn complexity into clarity and deliver end-to-end solutions.

Learn more about me

I love helping to solve messy problems. Here’s a selection.

A community vision for the City of Melbourne

Service Design, Community Engagement

Helping people with diabetes to manage their health.

Product Strategy

Educating Australians on the dangers of cybercrime

Service Design

Empowering customers to achieve their financial goals

Product Design and Strategy

Unify its web presence into one Lifeblood website

UX Design, Digital Brand

Experience a day in the life of a Power Range In AR

User Experience, Activation

I also love to craft experiences that blend creativity and technology.

Bringing neuroscience to the Uniqlo shop floor

Creative Direction, Interactive Campaign

Multi-Channel Game Social game for Tomb Raider

User Experience

‘Dance like nobody is watching’

Is a passion project and prototype exploring connection, movement, and emotional memory in an interactive installation.

Creative Technologist

Learn more

I'm a passionate design leader who loves fostering creative environments

I deeply value the opportunity to mentor and coach younger designers, helping them grow and achieve their full potential.

My clients include

ANZ

• UNIQLO

• City Of Melbourne

• Smiling Mind

.

The Red Cross

.

Life Blood

.

SEEK

ANZ • UNIQLO • City Of Melbourne • Smiling Mind . The Red Cross . Life Blood . SEEK

My Mission

Empower people to design and build inclusive, fair, equitable products, services, and systems.

Let’s create something great!

Hey! I'm Holly, a human-centred design leader exploring how experimentation, play, and creativity can shape more joyful and inclusive experiences.