Augmented Reality Activation
Train to become a
Power Ranger
Experience Design
A larger-than-life AR activation that invites people to step into the world of Angel Grove and experience a day in the life of a Power Ranger.
My Role
Concept
Art Direction
User Experience
Client
Viliage Roadshow
Agency
Isobar
Design Challenge
Make something different. Something cool, interactive, and PR’able – using just the trailer as a reference and movie posters as the only content
Case Study
Solution
An AR experience that allows you to step into the world of Angel Grove and train to become a Power Ranger.
Movie assets, visual treatments and sounds are incorporated immerse and entertain participants and viewers alike.
Viewers can watch their friends living the life of a ranger, and share a unique piece of content on social media, advertising the movie’s release.
Facade design
We took inspiration from the trailer and have the facade resemble the mountain face where our heroes discover their new powers.
The interior will highlight the modern tech of the film and take the form of Zordon’s spaceship.
Content Story
Step inside the very place five ordinary school kids were transformed into extraordinary superheroes. Make your way through the cavernous mountain and into Zordon’s spaceship to experience the magic of the Power Rangers universe. Here you can train and develop the skills needed to become a Power Ranger
Customer Journey
1 - Spotting
Evan and Jess have arrived at the Jam Factory to see a movie.
They notice the Power Rangers installation in the foyer. They’re intrigued by the action they can see and wander over to see what’s going on.
4 - Sharing
Inside the installation, Jess sees herself on the large interior screens and interacts with the animated elements appearing around her.
Evan watches along outside and takes a short Boomerang video of Jess, showing off her awesome Power Rangers moves, which he instantly posts to Instagram.
2 - Watching
They both watch as others enter the installation and start appearing on the large screens.
They see animated elements interacting with the people inside.
5 - Repeating
When Jess finishes, Evan can’t help but have a go himself. Jess takes a photo of Evan and posts it on Facebook.
As he finishes up, the on-site staff alert them to advance tickets being available for purchase.
While waiting for their movie to start, Jess purchases two Gold Class tickets as a surprise for Evan – his birthday is coming up.
3 - Participating
Jess is loving it and wants to give it a go herself. She asks Evan to hang back to take the perfect shot of her immersed in the Power Rangers universe.
She enters the installation under the guidance of the on-site staff.
High level user journey map was created to identify pain points and opportunities and stress test the concept.
Activation Build
3D Image
A 3D representation was chosen for several compelling reasons. Firstly, it gives users a weighted virtual world presence, enhancing their sense of immersion and connection to the environment. The shading and lighting effects applied to the user more realistically further contribute to this heightened sense of presence. Additionally, the 3D perspective correction dynamically adjusts as the user moves closer to or further away from the camera, ensuring a seamless and natural visual experience. Ultimately, using a 3D representation liberates users from being confined to a specific "sweet spot," empowering them to explore and navigate the space with increased freedom and agency.
Interactive Elements
The leading interactive layer will be reactive to the user’s movements. We drew inspiration from the trailer to create these effects. That consists of: Smoke, Particles of dust and Lens flares
Training Rocks
In the trailer, we see the Power Rangers defeating a rock monster. We wanted to train players to defeat the rock monster without being able to show the character. To solve this, the player could interact with the rocks and make them crumble.
Film Elements
We couldn't create characters from the film, but we obtained high-quality Photoshop Zords that we could integrate into the story. The video is an animatic showing how we integrated the Zords.
The Results
Over 2,000 users across ten days
Seen by tens of thousands in shopping centres
National TV coverage on The Loop, QLD radio coverage on Sea FM. Press coverage on Mumbrella, AdNews, B&T, AdForum, Branding in Asia, Campaign Asia, The Drum
“Bel Boyce, product marketing manager at Roadshow Films, added: “Roadshow Films is excited about the opportunity to feature new and exciting ways to attract the audience. The use of AR technology gives people a chance to feel they are part of Saban’s Power Rangers through interaction in real time.”