I specialise in leading inclusive, experience-led innovation that bridges strategy, creativity, and technology.
My career is a 15-year exploration into what makes an experience truly human, a journey fuelled by curiosity and a desire for connection. I started in graphic design, where I developed a love for visual storytelling and interaction, which quickly led me to deepen my expertise in human-centred design at Hyper Island. I applied these skills to bring brands to life digitally at Poke London and later as an Art Director at Isobar, where I embraced my 'kooky' and unconventional thinking to craft memorable creative campaigns and experiences.
Driven by a passion to create more inclusive experiences with real-world impact, I transitioned into product and service design. This is where my professional and personal worlds truly aligned. As an advocate for LGBT+ rights and someone who is learning more about my neurodivergence, I am dedicated to creating welcoming and joyful experiences for all.
Today, I specialise in Experience Design across digital products and services,a space where creative storytelling, systems thinking, curiosity and creativity beautifully collide. Along the way, I've had the privilege of contracting with top agencies like Ustwo and working in-house for organisations like the City of Melbourne, ANZ, and the Red Cross. Ultimately, I'm guided by an inquisitive spirit and a belief that a life rich with experiences and friendships is the most rewarding kind.
My Leadership Values
Raise voices
My voice isn’t the most important, I’m here to stand up for the customer, the shy person and raise them up.
Brave
I don’t want to shy away from standing up design integrity and for what my team or I believe in.
Self Aware
I’m not perfect, and feedback and continuous learning matter.
Curiosity
I’m interested in people, getting to know them and the why.
Play
I approach problems with a playful curiosity, and encourage play in the everyday.
I can help you with
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I enjoy forming and leading multi-disciplinary teams through the design process, ensuring everyone feels confident and included in the human-centred design process. I do this through tailored mentoring and project training on design skills, tools and facilitation.
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I've shaped the design process at ANZ, the Red Cross and the City of Melbourne, where I developed and implemented a practice that focuses on driving social change, systems thinking and design futures. To do this involved overseeing the creation of novel design models and frameworks that I've tested in challenging business applications.
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With a passion for systems thinking, I take a holistic approach to problem-solving and design. In my role with the Redx team, I applied systems thinking to identify investment priorities and critical requirements for the future of volunteering. By analysing the complex dynamics and interconnected components of the volunteering ecosystem, I gained valuable insights and proposed strategic recommendations to enhance the volunteer experience.
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I love a good challenge, and I'm a problem solver at my very core. I've always had a kooky way of thinking, and I'm proud that it helps me develop great ideas. I believe everyone is creative and that it's a designer's role to create a playful environment that empowers people to think freely and solve problems.
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A strong vision is vital for project success, and you need storytelling to share that vision. I was immersed in the storytelling process during my time as an Art Director, and as a result, I can unify a team's trajectory and empower people to share progress and solutions with other stakeholders.
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I love leading and planning design research, selecting from various techniques to learn about what matters to people most. While at the City of Melbourne, I designed an inclusive research plan that looked at the people’s vision for this city. Not a small task.
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I’m passionate about designing a plan and process that is inclusive of all minds, backgrounds and cultures. I prioritise accessibility in my design process and endeavour to integrate it at all levels, from UX design to company ideology. I’m always looking to grow my knowledge to better serve everchanging community needs.
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I have over a decade of hands-on experience in design and digital technology. During this time, I have acquired the skills and knowledge base to test ideas and bring them to life. It’s essential to know the limits of technology, where you can push and pull, and what future advances are coming so you can plan strategically.
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My multi-disciplinary design experience allows me to look at strategic design as an end-to-end process. Through bespoke ideation and concept development workshops, I can move a team from problem to prototype. Using various prototyping methods and tools, I can bring Ideas to life quickly, enabling rapid concept testing and refinement.
My CV
Email me at Holly.langford@gmail.com and I’ll send you a copy.
Or stalk me on Linkedin
Outside of work I love
I call both Melbourne, Australia and Manchester, England my homes.
A lot of my work and inspiration comes from Narm (Melbourne) the land of the Wurundjeri Woi Wurrung people of the Eastern Kulin Nation.
I acknowledge the Traditional Custodians of this land and pay my respects to Elders past and present. I recognise their ongoing connection to land, waters, and culture, and the strength and resilience of First Nations communities.
As someone who lives and creates across these places, I’m committed to listening, learning, and standing in solidarity with Indigenous peoples.
If you're currious to why this is important to me, you can learn more here .