Tomb Raider Promotion
What’s better than watching Tomb Raider - becoming one!
Leading up to Tomb Raider’s release, we took every ad promoting the film and turned it into a challenge. With Lara’s help, each challenge took players closer to finding a tomb and the treasure inside — an adventure holiday in Cape Town. So, not only did players get to know the new Lara Croft, they got to walk in her shoes.
My Role
Concept
Art Direction
User Experience
Client
VillageRoadshow
Agency
Isobar
Design Challenge
Could you make something different? Something cool, interactive, and PR’able – using just the trailer as a reference and movie posters as the only content
Case Study
Find the clues
We invited audiences to unearth puzzling enigmas across outdoor, press and digital. Only by solving each challenge will they reveal the location of the hidden tomb and the riches inside.
The campaign hub
Designed with the Nostalgia and feel of a 1990s video game, the site allows users to explore Laura's ‘desk’ to look for more clues and enter the clues that they have found.
