Fans were invited to “become Tomb Raider” by turning ad creative into playable, sharable experiences. We transformed every trailer asset into a micro-challenge, whether testing reflexes, puzzle-solving, or physical agility, giving players a taste of Lara Croft’s world in short, engaging moments.

I led the conceptual development, user experience, and visual direction across platforms, shaping each gamified experience to feel thematic, cinematic, and distinctly Tomb Raider. Every interaction was crafted to be intuitive, engaging, and shareable—encouraging organic, community-driven promotion across social channels.