Hey! I'm Holly,
a human-centred design leader exploring how experimentation, play, and creativity can shape more joyful and inclusive experiences.

I guide teams and clients through complex challenges, blending product, UX, and service design with creative direction to turn complexity into clarity and deliver end-to-end solutions.

Learn more about me

I love helping to solve messy problems. Here’s a selection.

A community vision for the City of Melbourne

Service Design, Community Engagement

I also love to craft experiences that blend creativity and technology.

Bringing neuroscience to the Uniqlo shop floor

Creative Direction, Interactive Campaign

‘Dance like nobody is watching’

Is a passion project and prototype exploring connection, movement, and emotional memory in an interactive installation.

Creative Technologist

Learn more

I'm a passionate design leader who loves fostering creative environments

I deeply value the opportunity to mentor and coach younger designers, helping them grow and achieve their full potential.

My clients include

ANZ

UNIQLO

City Of Melbourne

Smiling Mind

.

The Red Cross

.

Life Blood

.

SEEK

ANZ • UNIQLO • City Of Melbourne • Smiling Mind . The Red Cross . Life Blood . SEEK

My Mission

Empower people to design and build inclusive, fair, equitable products, services, and systems.

Let’s create something great!